{"id":11,"date":"2026-08-07T12:18:50","date_gmt":"2026-08-07T04:18:50","guid":{"rendered":"https:\/\/119.28.101.154\/about\/"},"modified":"2026-10-27T23:49:11","modified_gmt":"2026-10-27T15:49:11","slug":"about","status":"publish","type":"page","link":"https:\/\/kennydtc.com\/en\/about\/","title":{"rendered":"About KennyDTC"},"content":{"rendered":"<main id=\"main-content\" class=\"kdp-page kda-page\">\n\t<section class=\"kdp-wrap kda-hero\">\n\t\t<div class=\"kda-hero-copy\">\n\t\t\t<p class=\"kdp-eyebrow\">ABOUT KENNY \/ FOUNDER OF KENNYDTC<\/p>\n\t\t\t<h1>I\u2019m Kenny Yang.<br><span><span class=\"kda-headline-line\">Helping Chinese Brands<\/span><span class=\"kda-headline-line\">Get Seen and Earn Trust Overseas.<\/span><\/span><\/h1>\n\t\t\t<div class=\"kda-identity\"><strong>Founder of KennyDTC | Overseas SEO \u00b7 Guest Post \u00b7 Digital PR<\/strong><\/div>\n\t\t\t<p class=\"kda-lead\">I have spent years helping Chinese businesses expand internationally, gaining practical experience in brand websites, SEO, brand content and overseas growth. In 2026, I founded KennyDTC to help brands build credible search and content assets through high-quality Guest Posts, industry-relevant backlinks and Digital PR.<\/p>\n\t\t\t<div class=\"kdp-actions\"><a class=\"kdp-button\" href=\"https:\/\/kennydtc.com\/en\/contact\/\">Discuss Your Project with Kenny<\/a><\/div>\n\t\t<\/div>\n\t\t<figure class=\"kda-portrait\">\n\t\t\t<img src=\"https:\/\/kennydtc.com\/wp-content\/themes\/kennydtc-backlinks\/assets\/images\/kenny-profile.webp\" width=\"1620\" height=\"1080\" alt=\"Kenny sharing insights at an international digital marketing event.\" fetchpriority=\"high\" decoding=\"async\">\n\t\t\t<figcaption><strong>Kenny Yang<\/strong><span>Founder of KennyDTC<br>\nFocused on SEO, link building and international search growth<\/span><\/figcaption>\n\t\t<\/figure>\n\t<\/section>\n\t<section class=\"kdp-wrap kda-experience\" aria-label=\"Experience and Research\">\n\t\t<div class=\"kda-experience-heading\"><p class=\"kdp-eyebrow\">EXPERIENCE, BEFORE THE BRAND<\/p><p>From Real Business Needs<br>\nto a Complete International Growth Strategy.<\/p><\/div>\n\t\t\t\t<div><strong>200<span>+<\/span><\/strong><p>Business Clients Signed to Date<\/p><small>Across a range of export industries<\/small><\/div>\n\t\t\t\t<div><strong>20<\/strong><p>DTC Smart Hardware Brands Signed<\/p><small>Consumer technology and global brand growth<\/small><\/div>\n\t\t\t\t<div><strong>120<span>+<\/span><\/strong><p>High-Volume Shopify Plus Sites Researched<\/p><small>Products, traffic, content and conversions<\/small><\/div>\n\t\t\t<\/section>\n\t<section class=\"kdp-section kdp-wrap kda-founding\" aria-labelledby=\"kda-founding-title\">\n\t\t<div class=\"kda-founding-intro\"><p class=\"kdp-eyebrow\">KENNYDTC \/ AN INDEPENDENT BRAND<\/p><h2 id=\"kda-founding-title\">An Independent Brand Founded by Kenny,<br>\nFocused on Long-Term Search Value Overseas.<\/h2><p>KennyDTC is an independently operated brand offering overseas SEO, Guest Post, Link Building and Digital PR services. We start with your business goals, website stage and target markets. Our process brings together site selection, content planning, publishing coordination and delivery checks to build long-term search and content assets.<\/p><\/div>\n\t\t<div class=\"kda-founders\">\n\t\t\t\t\t\t<article class=\"kda-founder-card\" style=\"grid-column:1 \/ -1\"><span class=\"kda-founder-label\">KENNYDTC \/ FOUNDER<\/span><h3>Kenny Yang<\/h3><p class=\"kda-founder-role\">Founder of KennyDTC<br>\nSEO and Link Building Consultant<\/p><p>Drawing on experience in brand websites, SEO, Guest Posts and DTC growth, I start with each business's goals, products and target markets to set priorities for content and external authority building.<\/p><a class=\"kdp-button kdp-button-secondary\" href=\"https:\/\/kennydtc.com\/en\/contact\/\">Discuss SEO Link Building with Kenny<span class=\"kda-button-icon\" aria-hidden=\"true\"><\/span><\/a><div class=\"kda-founder-contact\"><span>Business Inquiries<\/span><a href=\"mailto:yangwenqin@kennydtc.com\">yangwenqin@kennydtc.com<\/a><\/div><\/article>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\t<section class=\"kdp-section kdp-wrap kda-story-grid\">\n\t\t<div><p class=\"kdp-eyebrow\">HOW I GOT HERE<\/p><h2>From Marketing Solutions<br>\nto Lasting Search Assets.<\/h2><p class=\"kda-story-intro\">My understanding of international growth comes from real client challenges and ongoing research into how brands connect products, websites, traffic, content and conversions.<\/p><a class=\"kdp-button kdp-button-secondary\" href=\"\/en\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Kenny<span class=\"kda-button-icon kda-button-icon-down\" aria-hidden=\"true\"><\/span><\/a><\/div>\n\t\t<ol class=\"kda-timeline\">\n\t\t\t\t\t\t<li><span class=\"kda-stage\">2023 \/ International Digital Marketing<\/span><h3>Understanding How Different Industries Expand Overseas<\/h3><p>Planned WordPress and Shopify websites, Google Ads, SEO, international social media and PR campaigns for businesses in consumer electronics, home goods, healthcare, auto parts and new energy. Signed over 140 business clients and received a 2024 Sales Excellence award in a previous role.<\/p><\/li>\n\t\t\t\t\t\t<li><span class=\"kda-stage\">2025 \/ DTC and Smart Hardware<\/span><h3>Connecting Websites with the Wider Growth Strategy<\/h3><p>Led business development for smart hardware and DTC brands, signing 12 brand clients. Researched over 120 high-volume Shopify Plus websites to understand how products, content, traffic, conversions and brand identity work together.<\/p><\/li>\n\t\t\t\t\t\t<li><span class=\"kda-stage\">2026 \/ KENNYDTC<\/span><h3>Founded My Own Brand, KennyDTC<\/h3><p>I founded and independently operate KennyDTC, focusing years of international marketing experience on overseas SEO, Guest Post, Link Building and Digital PR. I am developing our own publishing-site selection standards, supplier network and delivery processes to provide more focused search growth services for Chinese brands expanding abroad.<\/p><\/li>\n\t\t\t\t\t<\/ol>\n\t<\/section>\n\t\t<section id=\"kda-collaboration\" class=\"kdp-section kdp-wrap kda-industry-row\" aria-labelledby=\"kda-collaboration-title\"><div><p class=\"kdp-eyebrow\">GLOBAL COLLABORATION<\/p><h2 id=\"kda-collaboration-title\">Independent in Business. Open to Collaboration.<\/h2><\/div><div><p>KennyDTC operates independently and collaborates with KongfuSEO in Australia and other specialist teams according to each project's needs. We value transparent working arrangements, reliable resource selection and clearly defined responsibilities for project delivery.<\/p><\/div><\/section>\n\t\t<section class=\"kdp-section kdp-section-tint kda-approach\"><div class=\"kdp-wrap kda-approach-grid\">\n\t\t<div><p class=\"kdp-eyebrow\">WHAT I BELIEVE<\/p><h2>Assess the Value First,<br>\nThen Choose the Right Placement.<\/h2><p>I see link building as more than finding high-DA or high-DR sites and increasing link counts. I focus on industry relevance, real organic traffic, target-market audiences, content context, site quality and competitors\u2019 link profiles.<\/p><p>In my view, a highly relevant DR40 site with real readers in your target market can be a better investment than a DR70 site with no connection to your brand.<\/p><div class=\"kda-principles\"><span>Industry Relevance<\/span><span>Real Traffic<\/span><span>Target Markets<\/span><span>Long-Term Value<\/span><\/div><\/div>\n\t\t<div class=\"kda-focus\"><h3>KennyDTC Core Services and Research<\/h3><ul><li>Guest Post \/ High-Quality Guest Articles<\/li><li>Link Building \/ SEO Backlink Services<\/li><li>Digital PR \/ International Media Coverage<\/li><li>Industry-Relevant Backlinks<\/li><li>SEO Content Authority<\/li><li>GEO \/ AI Search Visibility<\/li><li>International SEO and Competitor Analysis<\/li><li>Brand Mentions and Citations<\/li><\/ul><\/div>\n\t<\/div><\/section>\n\t<section class=\"kdp-section kdp-wrap kda-industry-row\"><div><p class=\"kdp-eyebrow\">INDUSTRIES I WORK WITH<\/p><h2>Understanding Products and Their Industry Context.<\/h2><\/div><div><p>My current research and services cover smart hardware, new energy and EVs, telecom and fiber optics, industrial B2B, jewelry, furniture, outdoor products, Web3, chemicals and manufacturing.<\/p><p>Every industry has different customer questions, buying journeys and trusted sources. Those differences should shape how a brand builds external credibility.<\/p><\/div><\/section>\n\t<div class=\"kdp-wrap\"><section class=\"kdp-cta kda-contact\"><div><p class=\"kdp-eyebrow\">LET\u2019S BUILD SOMETHING THAT LASTS<\/p><h2>Where Should Your Brand Be Seen?<\/h2><p>If you\u2019re exploring websites, SEO, DTC, Digital PR, GEO or AI Search, I\u2019d be glad to talk.<\/p><\/div><a class=\"kdp-button kdp-button-light\" href=\"https:\/\/kennydtc.com\/en\/contact\/\">Talk to Kenny<\/a><\/section><\/div>\n<\/main>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/page-editable.php","meta":{"_kennydtc_collection_industry":"","_kennydtc_collection_industry_key":"_kennydtc_collection_industry_key","_kennydtc_collection_goal":"","_kennydtc_collection_work":"","_kennydtc_collection_result":"","_kennydtc_collection_period":"","_kennydtc_collection_card_cta":"","_kennydtc_collection_source_type":"","_kennydtc_collection_source_label":"","_kennydtc_collection_source_url":"","_kennydtc_collection_industry_ids":[],"_kennydtc_collection_case_ids":[],"_kennydtc_collection_package_ids":[],"_kennydtc_collection_service_ids":[],"_kennydtc_collection_seo_title_en":"","_kennydtc_collection_seo_description_en":"","_joinchat":[],"footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This 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